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How Do You Treat Competitors?

Recently at a conference, I met a few consultants with whom I had corresponded via email but not yet met face-to-face. I always look forward to an opportunity to finally meet with a person whom I feel like I know from email or telephone conversation.

One of these professionals was an industry veteran in his field of work. In the past this colleague had been extremely complimentary of my work. I have a healthy enjoyment of compliments of my work, especially from someone who has done well in his field. I looked forward to meeting this colleague.

We were both speakers at the meeting and we sat next to each other, listening to fellow conference speakers.

When one of the speakers first introduced himself to the audience, I heard this colleague mutter a comment. He wasn’t muttering under his breath, or it didn’t sound like he was trying to, because I heard the comment. I was sure that others sitting near us heard as well. The comment wasn’t complimentary to the speaker, either.

I wrote off that moment as a lapse in judgment. We all have those; I’ve certainly had my fair share of shooting off my mouth before deliberating what I wanted to say.

The speaker began his presentation. About five minutes passed, and this colleague made another derogatory comment. Now I knew others sitting around us heard, because someone turned around to look at us. I also knew that this could not have been an accident. This was no longer a lapse in judgment.

I walked away disappointed from our meeting.

Don’t get me wrong… our meeting was nice enough. This colleague was cordial towards me. But his behavior toward the speaker, whom I knew was one of his competitors, was disappointing.

This incident made an impression on me because it shows what happens when we have an unhealthy approach to competition. I thought about the views I held about my competitors. I would not act rudely like this colleague did in a public forum, and I wouldn’t like it when anyone – competition or not – are denigrated publicly, even if it’s just a whisper. But I’ll be the first to admit that I don’t hold warm and fuzzy opinions about a couple of my competitors. In the past, I would not think twice about giving my honest opinion about some of these competitors when solicited.

This colleague’s behavior spoke more about himself than about his competitor. For all I know, this colleague’s competitor could truly be an egotistical person out to make a buck – but I didn’t care about that. I cared about how this colleague behaved in a situation that called for professionalism.

Thanks to this colleague’s behavior, I became more conscious of how I think about my competitors. How I treat and speak of the competition is a more accurate reflection of my character than the competition itself.

  • http://brentnewhall.com/ Brent P. Newhall

    Amen to that.

    I feel that my competitors are a lot like me–trying to get by, working hard at what they do, They all have different approaches. My interactions with them may give me an unflattering view of them, but then the same thing might happen in the opposite direction.

    I look at it like I’m a movie studio. If other studios are releasing great movies, then great, it means more people are going to the movies and talking about movies. People are more likely to see my great movies. Assuming they’re great, and that’s the rub.

  • http://www.JaneChin.com Jane Chin, PhD.

    Brent, a wealth or lack of competition in an area is a good indicator about the health of that area’s business. Having some competition can be a blessing because it means business is booming.

    Of course, there is a line to draw when an area becomes oversaturated, then you focus more of your efforts on differentiating your business over the slurry of competing businesses out there.

    What was that saying – keep your friends close, and your enemies closer? We can say the same of our competitors… keep them close!

  • http://www.madetobegreat.com Alan

    This is a wonderful post Jane. Competition makes us grow, and thats what its all about. Besides, if i loose business to a competitor, its because i am not doing good enough or cant offer the client what they want. So why get mad? thank God for competition, without it most businesses would stay in the cave age.

  • http://www.JaneChin.com Jane Chin, PhD.

    I agree with you, Alan; competition makes us better!

    As customers, we’ve enjoyed the benefits of business competition, so naturally as business owners we would welcome some of the competitive aspects.

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